For almost any small business, in any city across our country, the hardest thing you have to deal with on a daily basis is drumming up new clients. Where are the orders going to come from? It’s a constant worry. And to battle that anxiety, many business owners have placed classified ads in the Yellow Pages, or newspapers or even online services.
But today’s buyers aren’t looking at those marketing pieces anymore, they are younger and more digitally inclined. If today’s buyer can’t find you online, it is almost like you don’t even exist! If a young 20-something is looking for a plumber to fix a leak in their very first home, do you think they are going to pull out the Yellow Pages that they’ve been using as a door stop? Or do you think they are more likely to simply use Google to find what they are looking for?
Of course, the answer is Google, and other search engines. And as more and more people use these search engines to find the businesses they are looking for, it becomes ever more important for small business owners to position themselves properly, to be found by the very customers who are actively looking for their services. If you are a small business owner, and you are not listed in the top several spots of Google and the other major search engines, you are simply giving away business to your competitors, each and every time someone searches the internet.
Search Engine Optimization (SEO) is not a cure-all, but rather one more marketing technique to use in your overall approach to business. Plus, SEO has the added benefit of being much less expensive than many other forms of advertising, especially for smaller companies working only in local markets. If you were to simply switch a bit of your current marketing budget to SEO, instead of newspapers for instance, you could find yourself at the top of the search engines, where the clients you want so badly can find you.
Even if you don’t even have a website yet, or are looking for someone to boost your existing website in the search engine results, we can put together a package that works for your budget. Each client is different, of course, and some markets are different than others, but we have found that having two or three basic levels of service, starting at $250 a month, for clients to choose from works for just about everybody.